Mark D. Ketchum
President & CEO
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With over three decades of experience in operations, marketing, brand management and general management, Mark Ketchum has grown and transformed businesses by leveraging consumer insight and strong leadership.
Mark was appointed Newell Rubbermaid's President and CEO in October 2005 and has been a Director of the company since December 2004. He is also a Director of Kraft Foods Inc.
Mark's vision for a "new Newell Rubbermaid" is to become a global company of Brands That Matter™ and great people, known for best-in-class results. Under his leadership, the company is:
- Strengthening the portfolio to consist of fewer, faster growing, more profitable and more global businesses
- Changing the business model to one that focuses on consumer understanding, innovation and brand building
- Driving best cost and efficiency through restructuring manufacturing and the supply chain, and leveraging "One Newell Rubbermaid" for scale and best-in-class practices
Previously, in a 33-year career at Procter & Gamble, Mark built several of that company's largest global brands, including Pampers, Bounty and Charmin. He was President of Global Baby and Family Care from 1999 to 2004, President of North American Paper Products from 1996 to 1999 and Vice President/General Manager of U.S. Tissue and Towels from 1990 to 1996. His early career was spent in various operational roles in the company's paper division from 1971 to 1984 before he transitioned into brand management and marketing.
Mark is a 1971 graduate of Cornell University with a degree in industrial engineering.
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Hartley Blaha
President, Corporate Development
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Buddy Blaha joined Newell Rubbermaid in October 2003, bringing with him a long history of global mergers and acquisitions experience. Under his leadership, the company has significantly transformed its portfolio while building an exceptional organizational capability to source, evaluate, execute and integrate potential transactions that augment the company's strategic objectives. Prior to assuming his current role, Buddy spent 16 years at Lehman Brothers in both New York and London and was most recently Managing Director, Mergers & Acquisitions.
He holds a degree in commerce from the University of Virginia.
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Paul G. Boitmann
President, Sales Operations and Global Wal-Mart
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Paul Boitmann joined Newell Rubbermaid in 2001 as President of the The Home Depot Division, bringing more than 18 years of sales, marketing, worldwide recruiting and sales training experience to the company. In this role, Paul assembled and led a field sales and management team that averaged double-digit annual sales growth for four consecutive years. In January 2005, Paul was promoted to President, Sales Operations, North America, and in 2007, he was promoted to President, Sales Operations and Global Wal-Mart, expanding his sales leadership across all businesses and geographies. He is credited with implementing operations and sales processes disciplines, which have led to significant sales, profitability gains and sales synergies across the organization.
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William A. Burke III
Group President, Tools, Hardware & Commercial Products
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Bill Burke joined Newell Rubbermaid in 2003 as the President of Lenox. Under his leadership, the brand averaged double-digit sales growth and became a significant platform for international expansion through strong branding, innovation, end-user conversion and channel penetration. Prior to Newell Rubbermaid, Bill served as Vice President/General Manager of the Product Service Division and Global Vice President of marketing at Black & Decker.
Bill received his Master of Business Administration and his bachelor's degree from Loyola College.
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Jay D. Gould
Group President, Home & Family
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Jay Gould joined Newell Rubbermaid in May 2006 as President of Graco, bringing more than 20 years of brand management and general management experience. At Newell Rubbermaid, Jay has built significant organizational capability and delivered strong sales and income growth for the company's global baby and parenting products business. Prior to Newell Rubbermaid, Jay held senior marketing and general management roles at The Campbell Soup Co., The Coca-Cola Co. and General Mills Inc.
Jay is a graduate of the Harvard Business School and the University of Dayton.
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Dale L. Matschullat
Senior Vice President, General Counsel & Corporate Secretary
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Dale Matschullat joined Newell Rubbermaid in 1989 as Vice President-General Counsel and added the Corporate Secretary role in 2003. He has also served the company as Vice President-Finance. Before coming to Newell Rubbermaid, Dale was Vice President and General Counsel for Allis-Chalmers Corporation.
Dale earned his undergraduate and law degrees from Stanford University.
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Penny McIntyre
Group President, Office Products
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Penny McIntyre is a senior international marketing and general management executive with a proven track record of applying consumer insights within and across cultures to drive innovation and business results. Her passion is making the complex simple and making the simple impactful critically important qualities when competing for attention, time and resources.
Penny is currently Group President of Office Products at Newell Rubbermaid, where her $2 billion portfolio includes Sharpie, Paper Mate, Parker and Dymo all winning global brands in their respective categories. She joined the company in June 2009 to transform and return to growth this key global segment, which accounts for one-third of Newell Rubbermaid's total revenues.
Previously, Penny spent 11 years with The Coca-Cola Co. in a variety of international marketing and general manager assignments, including leadership roles in Moscow, Johannesburg, London and the U.S. Most recently, she was the Senior Vice President, Non Carbonated and New Beverages Business Unit, and since 2007 the Senior Vice President & General Manager of Water, Tea and Coffee for Coca-Cola North America. She also led global initiatives in marketing strategy, integrated marketing, sports marketing and building a best-in-class marketing organization.
Prior to Coca-Cola, Penny's early career at S.C. Johnson included assignments in the U.S., Canada and Japan on many of the company's well-known brands, including global Windex.
A native of Canada, Penny graduated with honors from the University of Western Ontario with a degree in business administration. She spends her free time in Atlanta enjoying her family and playing an active role in the community through United Way. She was recently honored with a WOW award from Atlanta Woman magazine.
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Magnus R. Nicolin
President, Newell Rubbermaid Europe, Middle East & Africa (EMEA) and Newell Rubbermaid Asia Pacific (APAC)
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Magnus Nicolin joined Newell Rubbermaid in May 2006. Of Swedish nationality, Magnus has held several positions in France, the U.K., Canada and the U.S.
Previously he was President and CEO of Esselte, the $1.2 billion leader in office supplies worldwide. Magnus became CEO after he led the buy-out of Esselte from the Stockholm and London stock-exchanges in June 2002 for $550 million. He then lead the transformation of the company, including rationalizing the brand portfolio, shifting manufacturing to achieve best cost position, improving working capital turns twofold and accelerating growth.
In Dec. 2005, he sold the fast-growing Dymo Division to Newell Rubbermaid for $730 million, reshaped the remaining office supplies portfolio, repaid all LBO debt and provided a dividend to the private equity sponsor J.W. Childs. Shortly thereafter he left Esselte.
During his 25 year career he has also held global leadership roles with Pitney Bowes, Bayer AG and McKinsey & Co.
Magnus has a bachelor's degree from the Stockholm School of Economics and a Master of Business Administration from the Wharton School University of Pennsylvania.
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J. Patrick Robinson
Executive Vice President & Chief Financial Officer
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Pat Robinson joined Newell Rubbermaid in May 2001 as Vice President-Controller, bringing with him more than 20 years of financial experience. Prior to Newell Rubbermaid, Pat joined Black & Decker beginning in 1983 as a Budget Analyst-U.S. Power Tools Division. He moved quickly through increasing levels of responsibility until his appointment as Vice President of Finance, Worldwide Power Tools for Black & Decker. In 2000, he was appointed Chief Financial Officer of AirClic.
Pat earned his Master of Business Administration in finance from Loyola College in 1992.
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Eduardo Senf
President, Latin America
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Eduardo Senf joined Newell Rubbermaid in January 2004 as the President of Rubbermaid/Irwin Latin America and the Caribbean. In this role, Eduardo led our Latin American businesses to achieve double-digit income growth and increased our brands' regional platform through aggressive branding campaigns and channel marketing. Prior to Newell Rubbermaid, Eduardo was President of the South American region at Master Foods.
Eduardo has bachelor's degrees in mechanical engineering and production engineering from FEI Sao Paulo, Brazil. He completed his post graduate studies in finance and business at the University of Anahuac-Mexico.
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Gordon C. Steele
Senior Vice President Program Management Office and Chief Information Officer
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Gordon Steele joined Newell Rubbermaid in August 2005 as Vice President and Chief Information Officer, bringing more than 16 years of senior management experience in information technology. Most recently, he was Vice President and CIO for Global Information Technology at Nike, where he led the successful implementation of SAP on a global basis. Gordon has also served in leadership capacities with Mentor Graphics Corporation, Warwick Financial Systems, US Bancorp, and Fred Meyer Savings & Loan. Gordon is responsible for leading and managing all Global Information Technology strategies and activities for Newell Rubbermaid, with an emphasis on overseeing a smooth transition from legacy systems to SAP.
Gordon earned his bachelor's degree from Western Oregon University/Oregon State University.
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James M. Sweet
Executive Vice President, Human Resources
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Jim Sweet joined Newell Rubbermaid in January 2004 as Group Vice President - Human Resources for the Sharpie/Calphalon Group, bringing more than 20 years of human resource experience with diverse global companies. He was President and Co-founder of Capital H Inc., a human resource services company with operations in three states. Prior to that, he held top-level human resource posts with the Kohler Co., Keystone International and the Brady Corporation. He is a veteran of the U.S. Navy Nuclear Submarine Service, and also taught at the Wisconsin School of Electronics.
Jim holds a bachelor's degree in marketing and management from the University of Wisconsin-Madison.
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Ted Woehrle
Senior Vice President, Marketing and Brand Management
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Ted Woehrle joined Newell Rubbermaid in 2007 to lead transformational change in consumer understanding, marketing and branding at Newell Rubbermaid. Previously, he held several pivotal marketing and general management leadership positions in a 24-year career at Procter & Gamble. Most recently, he was vice president of marketing for North America, where he led the communication planning, media buying and direct marketing efforts for P&G's $32 billion portfolio of North American brands, including Tide, Crest, Pantene, Pampers and Gillette.
In 2005, Ted was a key leader on the P&G team named "Marketer of the Year" by Advertising Age magazine and "Media Client of the Year" by Media magazine. In a previous assignment, Ted led the development and expansion of P&G's innovative word-of-mouth marketing group, Tremor. His early career with P&G included several brand manager, marketing director and general manager assignments in the Food & Beverage and Family Care business groups.
Ted also served the marketing community outside the company on the board of directors of the Ad Council and as a committee chair for the Association of National Advertisers.
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